We discussed big data in class as data that can be analysed and used for industries to grow business. Big data can be a huge asset for companies to understand if what they are doing is working, what they need to do better, what products are best for the public, and how they can apply research to help their business compete with other businesses. I used the example of Nike and their Nike+ program. This is a major component of Nike’s success. The big data they collect from tracking their Nike+ allows them to keep providing products and services that continue to keep the interest and wants of their consumers. Does any specific brand or company stick out to you that uses big data?